Perplexity AI: Challenging Search Giants with Conversational AI
From Research Lab to Rising Star : The Story of the Indian-Founded AI Innovator
Perplexity AI: Challenging Search Giants with Conversational AI. Perplexity AI, a company founded by Indian-origin Aravind Srinivas, has emerged as a noteworthy player in the artificial intelligence landscape, particularly in the realm of search and information retrieval. Born from the innovative minds at Open AI, Google, and Meta, Perplexity aims to redefine how users access and interact with information online.
By Dr.Namrata Mishra Tiwari, editor indiainput
The journey of Perplexity began with a vision to create a more intuitive and conversational search experience. Unlike traditional search engines that primarily provide lists of links, Perplexity leverages the power of large language models to directly answer user queries in a comprehensive and sourced manner. This approach not only saves users time but also provides a richer understanding of the subject matter.
— Pubity (@pubity) tweets on X !
AI startup Perplexity has made a $34.5 billion offer to buy Google Chrome pic.twitter.com/zBGi2O4YJu
— Pubity (@pubity) August 12, 2025
Aravind Srinivas, the co-founder and CEO of Perplexity, brings a wealth of experience in AI research. His background, coupled with the expertise of his co-founders, has been instrumental in shaping Perplexity’s innovative direction. The company’s core technology focuses on natural language understanding and generation, allowing it to process complex questions and deliver concise, informative answers with citations pointing back to the original sources. This commitment to transparency and accuracy is a key differentiator for Perplexity in a market often plagued by misinformation.
— Narendra Modi (@narendramodi) tweets on X !
Was great to meet you and discuss AI, its uses and its evolution.
Good to see you doing great work with @perplexity_ai. Wish you all the best for your future endeavors. https://t.co/kD8d9LMorC
— Narendra Modi (@narendramodi) December 28, 2024
Perplexity’s flagship product, a conversational AI-powered search engine, has gained traction among users seeking a more efficient and reliable way to find information. Its ability to handle follow-up questions and refine search results based on user feedback makes it a dynamic and engaging tool. The platform’s interface is designed to be clean and user-friendly, further enhancing the overall experience.
— Mayank Agarwal 💡tweets on X !
80+ AI tools to finish months of work in minutes.
1. Research
– ChatGPT
– Copilot
– Gemini
– Abacus
– Perplexity2. Image
– Fotor
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– Midjourney
– Microsoft Designer3. CopyWriting
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-… pic.twitter.com/ItcetjsdwI— Mayank Agarwal 💡 (@TheAIWorld22) August 11, 2025
While the idea of Perplexity, a relatively young company, acquiring a behemoth like Google is highly improbable due to vast differences in market capitalization, revenue, and user base, Perplexity’s innovative approach poses a significant challenge to the traditional search paradigm dominated by Google. By focusing on providing direct answers and a more conversational interaction, Perplexity is tapping into a growing user demand for efficiency and accuracy in information retrieval.
— Aravind Srinivas (@AravSrinivas) CEO of Perplexity tweets on X !
Indian stocks are now covered on Perplexity Finance! Enjoy! 🇮🇳 📈 pic.twitter.com/VvNa4LqsXI
— Aravind Srinivas (@AravSrinivas) August 13, 2025
The future of Perplexity hinges on its ability to scale its technology, expand its user base, and potentially explore new applications for its conversational AI capabilities. Partnerships, integrations with other platforms, and continuous innovation in its core algorithms will be crucial for its growth trajectory. As the AI landscape continues to evolve, Perplexity’s commitment to user-centric design and information integrity positions it as a compelling force in shaping the future of search and knowledge discovery.
As part of the proposed takeover, Perplexity said it would continue to have Google as the default search engine within Chrome, though users could adjust their settings. The firm said it would also maintain and support Chromium, a widely-used open-source platform that supports Chrome and other browsers including Microsoft Edge and Opera. Perplexity did not respond to queries about how the proposed deal would be funded. In July, it had an estimated value of $18bn.
Perplexity’s app is among the rising players in the generative AI race, alongside more well-known platforms like Open AI’s Chat GPT and Google’s Gemini. Last month, it launched an AI-powered browser called Comet. The company made headlines earlier this year after offering to buy the American version of TikTok, which faces a deadline in September to be sold by its Chinese owner or be banned in the US. Perplexity has reportedly drawn interest from technology giants including Apple and Facebook-owner Meta.
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