Fashion vs Festival: The GIVA Raksha Bandhan Ad Debate. Raksha Bandhan is not merely another festive occasion on the advertising calendar. It is a deeply rooted Indian tradition celebrating the bond of affection, trust and support between siblings. The tying of the rakhi carries emotional and cultural significance that goes far beyond jewellery, fashion or commercial … Continue reading Fashion vs Festival: The GIVA Raksha Bandhan Ad Debate